On-page search engine optimisation has been around for a long time—probably it is the first kind of SEO that marketers began to use—but it is only lately that people have begun to understand its great efficacy in bolstering the prospects of any website. The term is used to describe all methods you use on the page of the website in order to enhance its prospects with the search engines.
It includes methods such as keyword optimisation, using the proper titles, using tags for your images, using the right formatting for your titles, including your logo and graphics in the right format, placing your advertisements in the right position and density and so on. These are things that people do on their websites and try to improve their visibility.
On-page search engine optimisation excludes everything that is don’t outside of the webpage, such as submitting the link to directories, sharing links with other websites, article marketing, blogging, opt-in advertising and so on.
There is a big chasm between on-page and off-page search engine optimisation, but marketers generally favour the former because of various reasons.
1. Any on-page strategy that you adopt becomes a permanent addition to your webpage. Once you know that this is something that works, you can always keep it on the website. So to say, if you have found out the best keywords to use on your website, you can use them for a long time, without needing to go through the research all over again.
2. On-page search engine optimisation has a tendency of being cheaper. You won’t need to hire expensive service; just a simple software application can regularly need. Once you get the knack of it, it becomes a very easy thing to do.
3. With on-page SEO, you get a good chance to try things out. People are actually designing their websites in two different ways and seeing what will work the best for their online establishment. This method really works for business because different people are looking for different things. So, a preliminary testing will pave the way for more serious things to come.
4. The best thing is that you have a lot of tools to help you with on-page SEO. These tools will do all the things that you need to enhance your webpage in order to improve its prospects. The software applications will also regularly monitor your website and tell you if there are certain tweaks you can make in order to improve the prospects of your website.
So there are definitely various reasons why you should use on-page search engine optimisation. If there is anything that can permanently and irreversibly improve the prospects of your website, this is it.
To learn much more about SEO, check out this amazing lengthy post HERE