Why Every Business With A Website Needs A Maintenance Care Plan
Like any car or mobile phone, websites need to be maintained and updated regularly, for it to function properly. Avoiding doing so, is waiting for a disaster to happen. Your website should always be up to date and live on the internet, ready for your regular and potential clients to learn about your business or buy any of your products or services.
Websites Are Not a “Set and Forget”
If you don’t update your website regularly (or at least once a month), your investment on your website would have been a waste of money. When people visit websites that are outdated or with incorrect information, rarely do they stay on that website or come back again.
That’s one of the biggest mistakes most businesses make, they pay for a website to be build and then they never do anything with it again, and it’s left there, inactive. That’s a waste of money and also potential customers.
The Benefits of Maintenance
Most people don’t realise how important and beneficial maintaining their website is:
The website performance, it’s load time, downtime and uptime, is all dependent on the WordPress software and plugin functioning as they should (and on the recent version).
The fresh content, the growth of the website, changing the design, analytics monitoring… all those things that make your website look great and up and running, depend on someone to make sure all the updates are done regularly and without any problems and errors.
Here at Cynthia Benitez, all my client’s sites get daily backups and after any website update, everything is check thoroughly to make sure the website is still working as it should. Also, if there are problems after an update, the system I have in place will revert the website to its previous version immediately.
I also do performance and security scans, which is a report that I sent to my clients monthly.
Dangers of Do It Yourself Maintenance
You must be thinking, well yes but I can all that myself. And I am sure you can, but apart from the fact that you are probably super busy growing and succeeding in your business, that wanting to do it yourself may cost you more that you would think.
Imagine you update your WordPress website from the admin panel and days later (or even immediately), that update causes a problem on your website, you wouldn’t have a log of what caused the error or if you didn’t have a backup of your website, you wouldn’t be able to restore it to its previous state.
It Costs More to Fix Than to Maintain
As I said previously, I am sure you can maintain your website yourself and it would be fine. But what happens when things go wrong? That’s when we have regrets and we panic.
DON’T WAIT UNTIL IT’S BROKE, TO FIX IT.
Having a Maintenance Care Plan takes that risk out of the equation and most importantly it saves you a lot of money. For a simple, one-time job, a Developer would charge you the same amount of money you would spend monthly on a Maintenance Care Plan.
Call in a Professional
Why not focus on what you love the most and let me look after your website? I promise I will take very good care of it (like a good website nanny).
It all sounds like a win – win situation. Don’t you think?
If you’re interested in securing a maintenance contract for your website, chose from one of my Care Plans and let’s GET STARTED!